![Wella Professionals on X: "Who else is dreaming of shining ice blonde hair? ☀️ We're in LOVE with this frosted look created by Wella Passionista James Earnshaw 💕 #AskForWella #MakeChange #WellaPassionistas . Wella Professionals on X: "Who else is dreaming of shining ice blonde hair? ☀️ We're in LOVE with this frosted look created by Wella Passionista James Earnshaw 💕 #AskForWella #MakeChange #WellaPassionistas .](https://pbs.twimg.com/media/EkRzgFXXsAAjfhW.jpg)
Wella Professionals on X: "Who else is dreaming of shining ice blonde hair? ☀️ We're in LOVE with this frosted look created by Wella Passionista James Earnshaw 💕 #AskForWella #MakeChange #WellaPassionistas .
![Illumina 10/36 as a pastel toner! Absolutely amazing and reliable colour!" -Simon Schuetz from Fost… | Wella hair color, Hair color formulas, Hair color techniques Illumina 10/36 as a pastel toner! Absolutely amazing and reliable colour!" -Simon Schuetz from Fost… | Wella hair color, Hair color formulas, Hair color techniques](https://i.pinimg.com/736x/44/ed/a3/44eda3759c0232724db86a68faf34f88.jpg)
Illumina 10/36 as a pastel toner! Absolutely amazing and reliable colour!" -Simon Schuetz from Fost… | Wella hair color, Hair color formulas, Hair color techniques
CosmoProf - Transformational Touch-Up❄🖌 ✨ Formula👇 Wella Professionals Blondor + 20Vol Toner: Wella Illumina 10/69 + 9/60 + 6Vol and of course my bestie Olaplex was used in all the color stages
![Been doing my hair for the past year only bleach the roots and use wella illumina 10/69 is this color considered platinum? In indirect light it looks more yellow I hate that Been doing my hair for the past year only bleach the roots and use wella illumina 10/69 is this color considered platinum? In indirect light it looks more yellow I hate that](https://preview.redd.it/rxvo5ypv5ss81.jpg?width=640&crop=smart&auto=webp&s=85e1855a9735c82b875c5ae5f1e62a9272d3e2ee)
Been doing my hair for the past year only bleach the roots and use wella illumina 10/69 is this color considered platinum? In indirect light it looks more yellow I hate that
![Wella Professionals Illumina Colour Tube Permanent Hair Colour - 10/1 Lightest Ash Blonde 60ml | Permanent Hair Dye | Sally Beauty Wella Professionals Illumina Colour Tube Permanent Hair Colour - 10/1 Lightest Ash Blonde 60ml | Permanent Hair Dye | Sally Beauty](https://www.sallybeauty.co.uk/on/demandware.static/-/Sites-sally-master-catalog/default/dw3772f36a/images/original/548528_0.jpg)