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What Makes Brands Elastic? The Influence of Brand Concept and Styles of Thinking on Brand Extension Evaluation - Alokparna Basu Monga, Deborah Roedder John, 2010
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PDF) What Makes Brands Elastic? The Influence of Brand Concept and Styles of Thinking on Brand Extension Evaluation
PDF) What Makes Brands Elastic? The Influence of Brand Concept and Styles of Thinking on Brand Extension Evaluation
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PDF) An Empirical Analysis of the Relationship Between Brand Loyalty and Consumer Price Elasticity
